Marketing and Sales Strategies in a New World April 2018
Thursday, April 19, 2018 (7:30 AM - 9:00 AM) (EDT)
Description
Online registration is now closed for this event. You may still attend but will be considered a "walk in."
This is the second session in a three-part series that highlights new realities and introduces participants to current, relevant strategies to be more successful in their sales and business careers.
Series Overview:
The world is changing. And the pace of change itself is accelerating, putting significant strain on businesses in all industries. Nowhere is the changing business landscape having a greater impact than in the job of acquiring customers, and driving revenue and sales. As a result, sales teams and sales professionals need to understand the seismic shifts that are taking place, and adapt their strategies in fundamental ways to be successful.
The Dayton Library is pleased to offer a three-part series aimed at highlighting these new realities, and introducing current and relevant strategies which empower and enable attendees to be more successful in their sales and business careers.
Session 2: Sales 101 for the 21st Century
Anyone can sell, and in today’s world, nearly everyone does sell in one way or another. A recent article in the Harvard Business Review states that in top performing sales organizations, 50-60% of the sales team is in supporting roles, with roughly half of those being customer facing. Additionally, the change in buyer behaviors is requiring Subject Matter Experts to be more involved directly with customers, if not joining and leading the direct sales effort altogether.
Sales teams and supporting teams are getting younger and less experienced as a result. The Association for Talent Development reports that Millennials (born 1980 to 2000) are becoming the dominant force in sales and customer teams, as Baby Boomers (born 1946 to 1964) continue to retire – taking with them their experience-based wisdom.
This session provides a grounding in best practice fundamentals for those who are beginning or considering a career in sales or sales support. It is ideal for non-sales, new-to-sales, and revenue supporting teams.
Speaker: Eric Deutsch, Executive Vice President with the Dayton Dragons
Partners: Dayton Metro Library, Dayton SCORE
Chamber Member and Non-member: $25 Temporarily, to register and pay by invoice, email info@dacc.org and include: event name, event date, attendee name(s) and company name.
, OH United States
Dayton Metro Library Main Branch
215 E. Third Street
Dayton, OH 45402
You can either park for free in the garage under the library (entrance on St. Clair) or you can park on the street. The session will take place inside the Community Room on the second floor. The room is located next to the elevators.
- Registration and light breakfast begin at 7:15 am
- Program begins at 7:30 am
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