In-person meetings, conferences, exhibitions and events have returned and are likely an integral part of your business’s strategy to attract new customers, retain and grow existing clients and recognize important partners. When done well, the ROI on these spaces and experiences eclipses other marketing investments. But all too often, companies use the space or event to share facts about their business with little regard for what attendees and guests want. Approaching the planning from the attendee's perspective and applying message-driven communication techniques will greatly improve results.
Please join us as Ellen Kaminski, President and COO of Exhibit Concepts, Inc and Adjunct Professor of Brand Management at the University of Dayton, discusses the power of face-to-face experiences and how focusing on the attendee is a win-win for you and your target audience.
About the speaker: Exhibit Concepts is a custom exhibit house working with Dayton organizations enhancing their physical spaces to connect with their audiences.
As President and COO, Ellen has primary responsibility for corporate strategy, revenue generation, creative, and engagement. She joined ECI in 2016 as Vice President of Marketing. Prior to joining Exhibit Concepts, Inc., Ellen held the position of Vice President of Marketing and Business Development for Datalliance. Before joining Datalliance, Ellen spent twelve years at LexisNexis.
Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University. She is currently teaching a brand marketing course at the University of Dayton and frequently speaks on sales and marketing alignment, and marketing operations and marketing effectiveness.
Dayton Chamber / GenD Members - $30
Non-members - $50