Marketing and Sales Strategies in a New World March 2018

Description

Online registration is now closed. You may still register at the door but will be considered a walk-in.

This is the first session in a three-part series that highlights new realities and introduces participants to current, relevant strategies to be more successful in their sales and business careers.

Series Overview:

The world is changing. And the pace of change itself is accelerating, putting significant strain on businesses in all industries. Nowhere is the changing business landscape having a greater impact than in the job of acquiring customers, and driving revenue and sales. As a result, sales teams and sales professionals need to understand the seismic shifts that are taking place, and adapt their strategies in fundamental ways to be successful.

The Dayton Library is pleased to offer a three-part series aimed at highlighting these new realities, and introducing current and relevant strategies which empower and enable attendees to be more successful in their sales and business careers.

Session 1: What do buyers really want?

The internet, smartphones and social media have changed business forever, and buyer behavior is changing as a result. According to CEB Global (now part of Gartner), 57% of the buyer’s decision process, on average, is completed before engaging with a salesperson. The Demand Gen Report shows that 53% of buyers are spending more time researching vendors and solutions on social media than they did just three years ago.

Gone are the days of simply talking about your product, your service, or giving a demo. Marketers today must meet their customers where they are – online and on social media – and they must deliver real insight and value to keep customers engaged. Sellers must be in lock-step with marketing efforts and be adept at social selling. They also need strategies that map directly to the buyer journey itself, because coercion and manipulation do not play in today’s world of empowered, interconnected buyers.

This session shines a light on the shifting reality and delivers practical strategies for adapting and finding success in a new marketing and sales landscape. It is ideal for anyone interested in responding more effectively to today’s marketing, sales and revenue growth challenges.

Featured Speaker: Marge Murphy, Acadia Lead Management Services

Partners: Dayton Metro Library, Dayton SCORE

Registration for Second Session "Sales 101 for the 21st Century"

Registration for Third Session "Uplevel Your Game"